Mike Fritz – Creative Director

Mike is a CD with an Art Direction background that spans two decades, recognised for pairing world-class visual craft with strategic clarity.

Currently a Creative Director at one of Brisbane’s most awarded independent creative agencies, Engine Group, where Mike helps shape work that is culturally relevant, commercially effective and hard to ignore. Recently his work has earned a throng of BADC awards, including Best of Show for Bravehearts.

Mike believes the strongest ideas are simple, distinctive and built to change behaviour, not just attract attention. He’s worked on numerous household brand names like Virgin Australia, iSelect, Telstra, Don Smallgoods, John West, Drumstick, Devondale, Westpac, Energex, Tourism QLD and RACQ.

He’s held creative roles at some of Australia’s most respected agencies, including Clemenger BBDO, BWM, AJF, DDB and Leo Burnett, with work recognised across Australia, New York and Cannes.